Email verification scares away business owners because it seems like it requires a high level of technological expertise. However, this isn’t completely accurate. The method, which is made up of many tests and algorithms, is simple to use on the majority of systems.
Validating email has many benefits for your company’s brand and marketing efforts. It protects you against fines and, more significantly, from having your email list tainted by invalid subscribers. Recent studies show that those who don’t send verification emails to new subscribers wind up with a list that’s 20 percent junk. As a consequence, hard and soft bounce rates skyrocket, and the number of spam complaints soars, obliterating the sender’s good name.
To make things worse, you can’t prevent it since people make errors all the time: two out of every ten typos occur, and nearly twenty percent of users intentionally do not provide their actual email addresses. Adding an email address to your subscriber list doesn’t guarantee that the person using the address is a legitimate customer. Email validation is essential for your business’s security.
Here are the basics of email validation and quick email verification, so you know what they are, why you need them, and how to nail them to prevent incorrect email addresses in your subscriber list from harming your business.
What Is the Process for Email Verification?
Email spoofing, phishing, spam, and other forms of email fraud are rampant since the original SMTP lacks an email validation function. Email authentication methods have been created to put a stop to this mania.
An email address is verified using a variety of methods during email verification, also known as email verification or email authentication. If an email address can be delivered and is legitimate, it performs its job of providing verifiable information about where the message came from. You’re given an email address after a series of tests to determine what to do about it. The email address is marked to show that it’s secure and genuine. Marks may be classified into three categories:
Please use the following email address: This email is secure, as stated on the nameplate. It is free of errors and exists. As a result, you may either include it in your subscription list or leave it there if it already is.
The usage of this email address is at your own risk since there is no definitive response as to whether you should immediately remove it from the subscription list or keep it. You only know that this email address exists because it was sent to you. The machine, on the other hand, deems it “grey” because of the high likelihood of it bouncing owing to several reasons.
There are a variety of reasons why an address may be marked as invalid, including syntax mistakes, DNS issues, mailbox issues, and more. Regardless of what’s going on here, you should stay away from these email addresses like the plague. In the event that you discover them in your list of subscriptions, remove them right away to protect your sender’s reputation.
There are many stages to the email verification procedure. Your website’s email validation is where everything starts (quite often in subscription form). There are no syntax mistakes, which is the number one issue in this field, thanks to the validation process that uses different scripts on both the client and server sides and the magic of regular expressions.
After that, your email will be verified by means of email verification services by the validation process. It will at the very least verify:
- Ensure the email address is not a spam trap by entering it here.
- ensure the correctness and registration of DNS records
- the mailbox, to make that it exists and is capable of receiving mail
- Even with expert solutions, email validation still requires additional effort and focus on your part. That being said, it must be done due to its importance to your company. Email verification is essential since it has a direct impact on the deliverability rate and your sender karma, regardless of your industry, budget, or purpose. Let’s have a look at some of the additional benefits of email validation.