The success of social media marketing lies in the right mix of strategies to fruition. Only one combination will reduce the traffic from the target customers rather than attract them. If you design your social media strategy as social media optimization on the basis of current trends, you can increase your earnings and use of social networking sites for marketing effectively. Here are the latest trends highlighted in an article published by Forbes in 2013 Social Media Marketing Industry Using Social bookmarking Report.
Low SitesAccording with research reports, the use of social bookmarking sites dropped to 10 percent from to 26 percent in 2011. It uses considerable weight clearly shows the collapse of the bookmarking sites. Even sites including Twitter, StumbleUpon, Reddit and Pinterest is still popular among marketers, the majority of sites (eg Digg, FriendFeed) is almost dead. Therefore, it is not a good practice to trust blindly to bookmark a site for marketing purposes in this situation. Instead, in order to see the most popular sites and bookmark it so cautiously.
Decline of SitesDaily Daily Deal daily deals or offers only transaction is considered as a powerful ways to attract a large number of targeted customers at a time. The research report said that about 80 percent of marketers are not interested in using the most popular daily deal sites including Groupon or Living Social for their upcoming campaign future.
Now more people focus a large number of returns they receive from their purchases from time to time. Therefore, it is advisable to use social networking sites for marketing purposes rather than long-term daily goals.
Top Site Social Media Campaigns Marketers using social media for marketing obviously will campaign through social media ( using social networking sites for promotion) for their products or services to attract targeted customers. Campaign will be successful only if the relevant sites are popular among the customers.
The research report indicates that marketers are spending more than 40 hours a week for social media marketing campaigns they execute more powerful by Google+, YouTube, Pinterest and Instagram compared to those who spent six hours or less a week on social media marketing. Also, about 92 percent of marketers who have five or more years experience of more than 70 percent of marketers LinkedIn has more than five years of experience. Forum marketing has also dropped 16 percent this year from 24 percent in 2011.Around 67 percent of marketers plan to increase the campaign via Twitter despite a slight decrease from 69 percent last year. Young marketers, more older more like a photo-sharing sites including Instagram to launch a campaign. 62% who chose this blog as the most appropriate platform to master, which is the highest followed by Google + (61%) and Facebook (59%). Trends in B2C and B2B Marketers Business to Consumer (B2C) marketers using Facebook at a rate 67% higher than any other platform. In the case of Business to Business (B2B) marketers, Facebook and LinkedIn both have the same majority 29%, respectively. Given below is a pie chart that shows the usage statistics for each platform related to B2C and B2B marketers marketers.B2B use a wider range of platforms compared to B2C marketers. Both of these are not fully used in blogging and have at least You Tube usage.
If you are a B2B or B2C marketer, try to push this blog because they are regarded as the most popular social media platforms. YouTube became the second largest search engine, you can enjoy the advantages offered by cheap video posting. Orabrush (B2C Company) and Blentec (B2B Companies) has become a powerful brand by adding the YouTube low cost videos.
As are becoming B2B marketers use LinkedIn, they have the opportunity to capitalize on SlideShare (the owned by LinkedIn). Entity can use social media to generate leads for B2B organizations.
Fewer OnlineAs check-in per research report, no reduction in the use of geo-location services, including Foursquare from 17% in 2011-11% this year. This service lets you check-in online location. The decline indicates the type of service that people are now concerned about privacy and security. Marketers can overcome this situation by the introduction of competition and prizes. It will encourage people to check out more.
If you are still following the old strategy for social media marketing, then it is time to develop a new strategy based on all the current trends. It is better to entrust this tedious task for a leading social media marketing company that offers social media marketing services reliable than trying to implement your own strategy.