You do not need to spend a lot of time with space full of teenagers to realize that the lives of young and old approaches, almost every aspect of it was different. So, it is not surprising that the way young people interact with social media and the way adults do very different. However, some marketers do not have this information center, and thus fail to reach their exact audience. If demographics including or not including the youth market, understanding these differences can help you make smart, social media marketing information choices.
Adults and Teens Are ActiveFirst Secondly, it is important to remember that adults and adolescents are active online. The Pew Research Center showed that 81 percent of teens use social media regularly, compared with 72 percent of adults. While teens are more prominent, it’s not a huge difference, and both groups have to reach a large audience through social sites.
The break down by age ranges was also interesting. High schoolers, people between the ages of 13 and 18, reported a rate of 81 percent of social media activity. Biggest demographic is 18-29 years of age, which is 89 percent off. The 30-49 group is 78 percent off, fell to 60 percent for 50-64 and only 43 percent to 65 and more crowd.
Facebook PackOne Leading similarities shared between adolescents and adults is their most popular social media platform – Facebook. Both groups use Facebook more than other media platforms. But here, the figures show a larger gap statistic. Almost all young people, 94 percent to be exact, is on Facebook and use it regularly. Only 67 percent of adults report having Facebook.
Differences in Other PlatformsAfter Facebook, a platform that is connected through a group that is the main difference lies. Adults can often be found on Pinterest, especially adult women, looking for craft ideas, inspirational quotes and, of course, the recipe, but only 1 percent of the teens reported spending time “pinning.” Instagram is also popular with adults who want a way easy to share all the photos they take cell phones. Teens, on the other hand, find themselves on Twitter more often than non-Facebook social media platform. In fact, some teens’ Twitter feed reads almost like a mini-diary days.
These numbers they show that veterans are embracing new social media platform first, not young, though How tech-savvy youth of the most modern. It is an interesting fact, and it should marketers consider their audience carefully when launching a new social media campaign in Figures platform.
What MeanIt easy for marketers to get too caught up in numbers like this, trying to find meaning where there isn ‘t anything, but because it is very helpful in targeting specific audiences while marketing through social media. For example, if your target market is young adults or teenagers, marketing via Pinterest will not do you much good. If, on the other hand, your target market is young mothers, it would be more effective.
Also, because most people who are active in social media using Facebook, regardless of age, need to be able to focus some of your efforts to be a market profitable. If you do not, you will lose the potential to reach large numbers of potential customers or clients, because almost all the people on social media is Facebook.
This generation gap also shows the importance of Knowing your target demographic. If you do not, you will waste your time and money marketing a site that your audience will not use. If you do, and you take these statistics to heart, you can maximize your time and money social media marketing to get the greatest impact.